Branded bicycle seat covers on a row of bikes parked along a rainy NYC street at dusk

Outdoor Media · NYC / Brooklyn / Amsterdam

Turn Every Bike
Into A Billboard.

Waterproof bicycle seat covers that deliver high-visibility street advertising in cycling-heavy cities. Useful protection riders keep — branding the city actually sees.

120K+
Daily impressions / 1K covers
8 wks
Average campaign run
96%
Rider retention rate
12 cities
Active distribution
HyperlocalWaterproofReusableStreet-LevelEye-LevelMovementUrbanWeatherproofResilientHyperlocalWaterproofReusableStreet-LevelEye-LevelMovementUrbanWeatherproofResilient

Why Seat Covers

Outdoor advertising that actually moves with the city.

Eye-level visibility

Saddles sit in the line of sight of every pedestrian, driver, and rider on the block.

Useful, not disposable

Riders keep waterproof covers because they work. Your brand stays in the wild.

Hyperlocal targeting

Distribute by neighborhood, borough, university, or delivery fleet.

Low-waste media

Reusable covers replace flyers, posters, and disposable bag wraps.

How It Works

From artwork to street, in five clean steps.

See full process →
01

Choose Campaign Type

Delivery, university, event, political, retail, or city-wide.

02

Upload Artwork

Drop your logo or full design. Specs auto-checked.

03

Approve Proof

We send a photoreal mockup on bike. You sign off.

04

We Print & Produce

Waterproof PVC, vibrant inks, durable elastic fit.

05

Ship or Distribute

Ship to you, or deploy through our street team.

Campaign Types

Built for every shape of city campaign.

Browse all campaigns →

Delivery Riders

Uber Eats / DoorDash style fleet takeovers across dense neighborhoods.

~14K daily / 100 ridersInquire →

University Activations

Campus guerrilla deployments at NYU, Columbia, BU and beyond.

~8K daily / campusInquire →

Event Promotions

Festivals, marathons, concerts — saturate the venue perimeter.

Burst reach 50K+Inquire →

Political Campaigns

Hyperlocal name recognition for primaries and city council races.

District-targetedInquire →

Retail Openings

Neighborhood awareness blitz around new storefronts.

~6K daily / 1mi radiusInquire →

Brand Awareness

Multi-borough exposure for product launches and brand campaigns.

120K+ daily / 1K coversInquire →
Close-up of a waterproof neon yellow bicycle seat cover with water droplets
Waterproof PVCElastic FitReusableVibrant Print

The Product

Useful advertising gets retained instead of discarded.

Riders pull our covers off in the morning and snap them back on at night. Each one is a portable, weatherproof billboard with a real reason to exist.

  • MaterialHeavy-duty waterproof PVC, UV-stable inks
  • PrintFull-color CMYK, bleed-edge artwork
  • FitUniversal elastic — fits 95% of urban saddles
  • Lifespan6–12 months street exposure, all weather
  • MOQFrom 250 units (self-serve) / 1,000 (managed)

Distribution Network

Hyperlocal advertising built for cycling cities.

We're a media network, not a print shop. Target by borough, neighborhood, rider partner, or event radius — and we'll put your brand on the street.

Explore the network Talk to ops
Manhattan
51K daily
Brooklyn
20K daily
Queens
26K daily
Bronx
25K daily
Williamsburg
34K daily
Bushwick
48K daily
DUMBO
39K daily
LES
50K daily
SoHo
38K daily
Harlem
55K daily
Astoria
43K daily
Park Slope
50K daily

Case Studies

Concept campaigns, real reach.

Citywide takeover for a delivery app launch
Food Delivery·1.2M impressions / 4 wks

Citywide takeover for a delivery app launch

Brooklyn warehouse festival activation
Music Festival·180K impressions / 7 days

Brooklyn warehouse festival activation

Freshman week awareness campaign
University·62K impressions / campus

Freshman week awareness campaign

Sustainability

Advertising people
actually keep.

Every reusable cover replaces hundreds of disposable bags, flyers, and posters. Outdoor media doesn't have to be landfill.

  • 100% reusable, weatherproof material
  • Replaces single-use plastic bag wraps
  • Local print, local distribution — short supply chain
  • Optional take-back recycling on managed campaigns

Launch

Ready to roll?

Start a campaign in NYC, Brooklyn, Amsterdam, Berlin or San Francisco. We'll mock it up, print it, and put it on the street.

Launch Your Campaign →